Guest Column | New Year Could Mean a New You Through ‘Fresh Start Effect’

For many of us, the new year represents a fresh start, and that is a concept that holds a lot of power. Hitting our internal “reset” button on Jan. 1 gives us the mental clarity and internal incentive to put our best foot forward into 2023. There is real psychology behind the “fresh start effect,” referring to the motivational powers around the first of January’s representation of a new beginning.

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